This review of the latest addition to the Coca-Cola family came through my aggregator today. I knew there were a lot of different versions of Coke on the market, but I didn’t realize just how many there were. Just to recap, here is a list of the current Coke line up: Coca-Cola Caffeine-free Coke Coke […]
Tag Archives: branding
The Source by Circuit City
30 April 2005 – 1:15 pm
The folks at InterTAN, Inc. have come up with the new name for all their Radio Shack stores: The Source by Circuit City. The logo is undeniably ugly and the name is humdrum. Radio Shack was always such a fun name for a gadget store, “The Source” sounds like they’re trying too hard to be […]
Au Revoir RadioShack
26 March 2005 – 3:17 am
According to this report from CBC News, RadioShack in Canada will be no more as of June 30. A US court has sided with RadioShack Corp. in a dispute with InterTAN, the licensee of the brand in Canada. The article doesn’t specify the details of the dispute, but it would appear to have been the […]
Don’t Ask Jeeves, Ask the Boring Website
Why does branding attract so much taken-too-seriously foolishness? I just read that Ask Jeeves is firing their mascot. As soon as I saw the headline (before reading any of the article) I thought to myself, “that’s dumb”. Clicking through and reading the article only strengthed my opinion of the change. I’ve always thought that having […]