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	<title>Electric Dirt Farmer &#187; Commentary Unbound</title>
	<atom:link href="http://ditto.ca/weblog/category/commentary/feed/" rel="self" type="application/rss+xml" />
	<link>http://ditto.ca/weblog</link>
	<description>A conglomeration of foolishness.</description>
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		<title>New Ubuntu User Interface</title>
		<link>http://ditto.ca/weblog/2010/03/new-ubuntu-user-interface/</link>
		<comments>http://ditto.ca/weblog/2010/03/new-ubuntu-user-interface/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 15:46:35 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ubuntu]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=379</guid>
		<description><![CDATA[Almost all of my personal computers run Ubuntu as the main system software. As the next version of Ubuntu will be released soon, I have been running a test install in a virtual machine. I&#8217;m really not sure what to think about this release. There are some interesting initiatives from the projects commercial sponsor, and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Almost all of my personal computers run Ubuntu as the main system software. As the <a href="https://wiki.ubuntu.com/LucidLynx/" title="Ubuntu Wiki: LucidLynx">next version</a> of Ubuntu will be released soon, I have been running a test install in a virtual machine.</p>
<p>I&#8217;m really not sure what to think about this release. There are some interesting initiatives from the projects <a href="http://www.canonical.com/" title="Canonical Ltd">commercial sponsor</a>, and some other things I haven&#8217;t learned about in detail yet. The most significant change appears to be the new branding and themes.</p>
<p>The new <a href="https://wiki.ubuntu.com/Brand" title="Ubuntu Wiki: Brand">branding materials</a> look nice, but I&#8217;m struggling with the new theme. The change that appears to have received <a href="https://bugs.launchpad.net/ubuntu/+source/light-themes/+bug/532633" title="Ubuntu Bugs (Launchpad): Bug #532633">the most attention</a> is the relocation of the windows controls (close, minimize, maximize). I personally don&#8217;t have much issue with the change, but the new controls are very small and thus difficult to hit with the pointer. (The &#8220;x&#8221; on the close button is also obscured by the light effects, but that&#8217;s a minor issue.)</p>
<p>Ubuntu has a new set of colours, the warm brown/orange scheme has been replaced by purple with a bit of orange. The overall colours are very dark and Gnome menus are kind of monochrome. In application windows the menubar and the titlebar are now the same colour which doesn&#8217;t appear to change when a window is inactive.</p>
<p>I don&#8217;t know how to explain my problem with the new theme colours. If I&#8217;m looking at the screen for longer than a few minutes my eyes begin to feel sore, and I can&#8217;t quite focus on things. I&#8217;m not sure if its contrast (like <a href="https://bugs.launchpad.net/ubuntu/+source/light-themes/+bug/533937" title="Ubuntu Bugs (Launchpad): Bug #533937">this bug</a>) or something else. The same colour menu and titlebars do seem to make distinguishing where the menu is much more difficult. The old Ubuntu brown themes were criticized, but I always found them easy on the eyes. Or, as easy as a computer screen will ever be.</p>
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		<title>MTS, Rogers shared wireless network looks promising</title>
		<link>http://ditto.ca/weblog/2009/09/mts-rogers-shared-networ/</link>
		<comments>http://ditto.ca/weblog/2009/09/mts-rogers-shared-networ/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 05:05:36 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[mts]]></category>
		<category><![CDATA[rogers]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=357</guid>
		<description><![CDATA[I missed this story when MTS and Rogers first announced their deal to co-operate on 3.5G wireless, but they&#8217;ve recently received regulatory permission for the plan. According to the original MTS release, MTS&#8217; investment in the partnership will be about $70 million and the new network will cover &#8220;the majority of the population&#8221; by the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I missed this story when MTS and Rogers <a href="http://www.mts.ca/portal/site/mts/menuitem.0290497802902f369e5e921031248a0c/?vgnextoid=f43d7ace8adb2210VgnVCM1000002a040f0aRCRD&#038;vgnextchannel=5af48dca20041110VgnVCM1000001342a8c0RCRDl" title="MTS Allstream PR, 28 July 2009: MTS Allstream Announces Strategic Wireless Agreement with Rogers">first announced their deal</a> to co-operate on 3.5G wireless, but they&#8217;ve recently received <a href="http://www.mts.ca/portal/site/mts/menuitem.0290497802902f369e5e921031248a0c/?vgnextoid=1d8a508a367a3210VgnVCM1000002a040f0aRCRD&#038;vgnextchannel=5af48dca20041110VgnVCM1000001342a8c0RCRD" title="MTS Allstream PR, 11 Sept 2009: MTS Allstream Receives Regulatory Approval for Strategic Wireless Agreement with Rogers">regulatory permission</a> for the plan. According to the original MTS release, MTS&#8217; investment in the partnership will be about $70 million and the new network will cover &#8220;the majority of the population&#8221; by the end of next year. Of course, in Manitoba the majority of the population can mean greater Winnipeg which already has HSPA coverage from Rogers <a href="http://www.rogers.com/web/content/wireless_network" title="Rogers.com: Rogers Network Coverage">according to the Rogers website</a>.</p>
<p>I still have some questions, particularly about the scheduling for rural areas given the use of vague terms like &#8220;majority of the population&#8221;. I&#8217;m also curious about tower coverage and how that may or may not effect the holes in coverage of both MTS and Rogers. There are some areas where both networks have poor or non-existent coverage (especially in the border areas) and more where one or the other has poor coverage.</p>
<p>Such questions aside, this looks like a very promising development. The official word on this will emphasize new technology and higher speeds which is all good, but I&#8217;m also hopeful the shared infrastructure will improve simple coverage in at least a few of the problem areas. The mobile networks in my area are not as good as they could be, and it seems obvious that building an excellent shared network is a better solution than building multiple not-so-good ones.</p>
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		<title>Garth Turner Joins the Liberals</title>
		<link>http://ditto.ca/weblog/2007/02/garth-turner-joins-the-liberals/</link>
		<comments>http://ditto.ca/weblog/2007/02/garth-turner-joins-the-liberals/#comments</comments>
		<pubDate>Wed, 07 Feb 2007 03:45:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=76</guid>
		<description><![CDATA[The news item of the day for Canadian political junkies is that former Conservative, more recently Independent, MP Garth Turner has joined the Liberals. I&#8217;ve read only a little bit of the online commentary and it mostly seems to be what I would expect. The current incarnation of Garth Turner, MP was a lightning rod [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>The news item of the day for Canadian political junkies is that former Conservative, more recently Independent, <abbr title="Member of Parliament">MP</abbr> <a href="http://ca.news.yahoo.com/s/reuters/070206/canada/canada_legislator_col" title="Reuters (Yahoo! News), 6 Feb 2007: Garth Turner joins Liberals">Garth Turner has joined the Liberals</a>. I&#8217;ve read only a little bit of <a href="http://www.stephentaylor.ca/archives/000783.html" title="Stephen Taylor, 6 Feb 2007: Garth the Grit">the online commentary</a> and it mostly seems to be what I would expect.</p>
<p>The current incarnation of Garth Turner, MP was a lightning rod for criticism and political chatter of all sorts from the beginning. (I wrote &#8220;current incarnation&#8221; because I know almost nothing of his previous turn in Parliament before the Liberal landslide of 1993.) Anyway, from my perspective this is often a good thing for the individual member (especially a backbencher with a wee bit of wit and some stage ability), but it rarely does much for the party. A party on the Opposition side may be the exception but that&#8217;s certainly not always the case.</p>
<p>However, Mr. Turner has also recently represented himself as politician with certain strong principles and his actions today muddy that water quite a bit. He presented <a href="http://www.garth.ca/weblog/2007/02/06/one-hell-of-a-ride/" title="The Turner Report, 6 Feb 2007: One hell of a ride">fairly sensible arguments</a> for why joining the Liberal caucus does not violate his stated principle against MPs joining other parties without going back to the electorate. And, given the opportunity this move provided to <a href="http://www.garth.ca/weblog/2007/02/06/by-election-bring-it-on-pm/" title="The Turner Report, 6 Feb 2007: By-election? Bring it on, PM">challenge the government</a> over its own late arrivals, today&#8217;s announcement was an effective political tactic. But, Mr. Turner&#8217;s actions, no matter what he says, do not represent a triumph of principle (at least not the one about MPs and party membership).</p>
<p>It is my contention that in politics principles are guidelines at best, rhetorical frosting at worst, and usually something in between. I don&#8217;t have much interest in arguing whether this is bad or good, but rather to establish a base of reference. This is a reality that I find is often obscured by proselytizing for one partisan side or another, and indeed for our civic religion itself, i.e. the idea of democratic government as the saviour from all ills. With that said, before today I would have placed Mr. Turner well over on the guidelines side of the political principles continuum and nothing I&#8217;ve read today has changed that.</p>
<p>My interest here is not to besmirch Mr. Turner (even if it were my opinion of him is quite irrelevant) but to elevate the bar of principled action and to make a point about politics in general. Being truly principled is very nearly impossible (I personally fail to be so every day), but I would appreciate if more politicians acknowledged that directly. Often an unequivocal statement is made, possibly with good intentions or maybe just to make a point in a verbal joust, and then later some circumstance requires that this be mediated or abandoned. There are times when I would accept an argument that such turns of events are evidence of hypocrisy, but despite my cynicism about politics I&#8217;m unwilling to say that&#8217;s always the case.</p>
<p>I&#8217;m not sure how I would have approached this situation if I were to be in Mr. Turner&#8217;s place. It seems to me that he made his decision by giving more weight to other considerations, in particular his desire for more influence in Parliament, which is entirely valid. And, I can&#8217;t say with certainty that any of the alternatives would have improved my view of today&#8217;s events. (I&#8217;m most certain Mr. Turner will be criticized no matter what he chose to do or say; as I said earlier he is a political lightning rod.) Would it have been better if he had simply announced his intention to seek the Liberal nomination in Halton? How many people would appreciate the nuance of an Independent MP joining with a Parliamentary caucus without joining the party itself?</p>
<p>In the final analysis, I think <a href="http://www.garth.ca/weblog/2007/02/06/by-election-bring-it-on-pm/" title="The Turner Report, 6 Feb 2007: By-election? Bring it on, PM">Mr. Turner&#8217;s statement</a> on this comes very close to acknowledging the distance between his earlier statements and today&#8217;s announcement. It may just be that in the dirty world of modern politics everything gets dragged down into the muck. And so, I remain a little bit disappointed and just as cynical and pessimistic about this whole politics thing.</p>
<p>Just for the record, I dislike most of the politicians I&#8217;ve actually met in person, I&#8217;m firmly in the non-partisan camp, and I generally don&#8217;t vote. However, following the sometimes amusing and occasionally horrify spectacle that is politics in Canada (and it&#8217;s fellow democracies) is a  guilty pleasure. You should need no further evidence than that to convict me of hypocrisy.</p>
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		<title>Attack Ads</title>
		<link>http://ditto.ca/weblog/2007/01/attack-ads/</link>
		<comments>http://ditto.ca/weblog/2007/01/attack-ads/#comments</comments>
		<pubDate>Mon, 29 Jan 2007 05:24:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=75</guid>
		<description><![CDATA[Lately, there has been a lot of jostling and talking about a federal election here in Canada. With a minority government an election is going to happen sooner rather than later. Personally, I&#8217;m not convinced there will be one this spring, but the exact timing of the pending election isn&#8217;t all that important: all parties [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Lately, there has been a lot of jostling and talking about a federal election here in Canada. With a minority government an election is going to happen sooner rather than later. Personally, I&#8217;m not convinced there will be one this spring, but the exact timing of the pending election isn&#8217;t all that important: all parties are campaigning now and they all know it.</p>
<p>The Tories (who have a lot of money to spend on such things) have created an ad campaign that tries to sell the fact that Grit leader Stephane Dion is not decisive enough to do the job. It would appear they&#8217;re trying to raise the specter of the Tories&#8217; greatest asset from the last round: Mr. Dithers, a.k.a. former Liberal PM Paul Martin. From my perspective, the party machinery is trying to strengthen their base before the official campaigning starts. Once the election is called they can come out with their focused five (or whatever number they choose) priorities message and appear more positive. And, the truth is, it will probably work out very well for them. That&#8217;s regrettable, but that doesn&#8217;t mean much in politics.</p>
<p>There&#8217;s been <a href="http://democraticspace.com/blog/2007/01/do-canadians-want-personal-attacks/" title="democraticSPACE.com, 28 January 2007: Do Canadians Want Personal Attacks?">some commentary</a> about how this is an American-style campaign. I disagree that the Americans have a monopoly on this stuff; I think this is a very Canadian-style campaign. The only thing that might make this an American-style campaign is if the Conservative Party were to run these ads (and only these or similar ads) during the official election period. Negative personal attacks have been common enough in every election I&#8217;ve experienced. The only difference in the US elections is that down south nearly every ad is a personal attack whereas here in Canada the parties seem to prefer mixing in more of the warm and fuzzy positive messages.</p>
<p>I don&#8217;t disagree with the fact that past negative campaign ads have ad little or even negative effects, but there have also been other factors at play. For example, in 1993 I think the Tories were cooked no matter what they did.</p>
<p>All of that aside though, I still hate these kinds of ads; they always strike me as incredibly juvenile and arrogant. Like a lot of political statements and Question Period &#8220;questions&#8221; it tends to come out sounding like a middle school playground. Did too, did not, did too, etc. And, on top of that, these particular ads come across very elitist. That is, the common folk are not able to figure out on their own whether Dion is a good leader or not. As for the flip-flops: every politician in a prominent position (and who wishes to hold onto said position) has done some flip-flopping. It&#8217;s the nature of our system.</p>
<p>Oh well, no one has yet convinced me it&#8217;s worth my time and energy to vote whenever they do get around to calling another election.</p>
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		<title>Keystone Centre Naming Rights</title>
		<link>http://ditto.ca/weblog/2005/12/keystone-centre-naming-rights/</link>
		<comments>http://ditto.ca/weblog/2005/12/keystone-centre-naming-rights/#comments</comments>
		<pubDate>Thu, 15 Dec 2005 05:10:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[manitoba]]></category>
		<category><![CDATA[westman]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=60</guid>
		<description><![CDATA[It&#8217;s been a while coming, but the Keystone Centre board has finally made a decision on naming rights. They will be offering naming rights for the arena and the new ag centre. This is a very positive development. The Keystone Centre is an expensive thing to operate and all additional revenue is a very good [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s been a while coming, but the Keystone Centre board has finally <a href="http://www.brandonsun.com/story.php?story_id=13386" title="Brandon Sun, 14 Dec 2005: Keystone will sell arena, barn names">made a decision on naming rights</a>. They will be offering naming rights for the arena and the new ag centre.</p>
<p>This is a very positive development. The Keystone Centre is an expensive thing to operate and all additional revenue is a very good thing. And, I most definitely agree with not naming portions after individuals when doing so would leave money on the table. Regardless of what some folks may want to believe the Keystone Centre is already well down the corporate road. The Canad Inn is unavoidable evidence of that.</p>
<p>I&#8217;m not sure about the decision to not sell the overall facility naming rights. Clearly, there are major political difficulties of going down that road and not just with our present government. Any change to the Keystone Center is bound to sit poorly with a portion of the local population. On the positive side, I can see how focusing on several subsidiary elements (at lower individual cost) might attract more local corporate interest.</p>
<p>In any case, I&#8217;m just glad to see that the board has decided to try making the facility more self-sufficient. It isn&#8217;t likely to ever be entirely so, but every little bit helps.</p>
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		<title>Making Danger Illegal</title>
		<link>http://ditto.ca/weblog/2005/12/making-danger-illegal/</link>
		<comments>http://ditto.ca/weblog/2005/12/making-danger-illegal/#comments</comments>
		<pubDate>Tue, 13 Dec 2005 06:06:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=59</guid>
		<description><![CDATA[I heard on the news yesterday that Opposition MLA Leanne Rowat introduced a private members bill to amend the HTA to ban passengers riding on the exterior of a vehicle. Primarily, this is intended to make it illegal to ride in a pickup box. Over the years a number of people have been killed while [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I heard on the news yesterday that Opposition MLA Leanne Rowat <a href="" title="LeanneRowat.com (PC Caucus), 8 December 2005: Rowat introduces bill to ban riding in the back of pickup trucks">introduced a private members bill</a> to amend the <abbr title="Highway Traffic Act">HTA</abbr> to ban passengers riding on the exterior of a vehicle. Primarily, this is intended to make it illegal to ride in a pickup box.</p>
<p>Over the years a number of people have been killed while riding in the back of pickups generally due to being thrown out in an accident. I&#8217;m unaware of specific statistics on such fatalities, but my intuition is that they form a relatively small part of overall traffic fatalities. However, these type of accidents tend to receive a great deal more attention than others which may lead to a perception of more significance than is warranted.</p>
<p>Regardless of that, I really don&#8217;t like the whole idea of this legislation. Yes, riding in the back of pickup truck is more dangerous than riding in the cab, but it is also obviously so. In other words, for a sensible person to ride in the back of a pickup it requires consciously accepting some risk. I often ride in pickup boxes, usually because I&#8217;m helping to transport items that need to be steadied. I do this well aware of the risks and in what I regard as a safe manner.</p>
<p>In my view, we need to apply a common sense measure to things like these. Just because someone died doing something a little bit or a lot foolish doesn&#8217;t mean that activity needs to be banned. Of course, one look around shows that we&#8217;ve gone a long way down this road already. Keeping on this way will only lead to more regulation of our lives.</p>
<p>This is one of the problems of having &#8220;professional&#8221; legistlators: if we pay people to make laws they will have to find things to make laws about whether such laws are truly required or not. A politician on the campaign trail wants to be able to demonstrate that they&#8217;ve done something. Creating laws to ban some kind of dangerous and foolish activity are a notably effictive way to achieve that goal.</p>
<p>Unfortunately for me, all indicators point to the majority of my fellow citizens disagreeing with me on this point. I can rant and rave all I want, but my view effectively irrelevant.</p>
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		<title>Bureaucratic Build Up At Pelican</title>
		<link>http://ditto.ca/weblog/2005/11/bureaucratic-build-up-at-pelican/</link>
		<comments>http://ditto.ca/weblog/2005/11/bureaucratic-build-up-at-pelican/#comments</comments>
		<pubDate>Tue, 29 Nov 2005 04:41:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[manitoba]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=57</guid>
		<description><![CDATA[It seems that along with the silt the bureaucratic nonsense is building up at Pelican Lake. The Province of Manitoba is being prevented from opening the artificial inlet to the lake by DFO because the inlet has been classified as protected habitat. The problem is that the purpose of the inlet is to manage the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>It seems that along with the silt the <a href="http://www.brandonsun.com/story.php?story_id=11763" title="Brandon Sun, 28 Nov 2005: Blockage battle brewing - Residents, feds at odds over plugged inlet">bureaucratic nonsense is building up</a> at Pelican Lake. The Province of Manitoba is being prevented from opening the artificial inlet to the lake by <abbr title="Department of Fisheries and Oceans">DFO</abbr> because the inlet has been classified as protected habitat. The problem is that the purpose of the inlet is to manage the lake level and therefore protect the larger habitat it represents.</p>
<p>Anyone who knows anything about Pelican can tell you that the level of the lake is critical to the health of the lake. I think this is true of most the lake in the area. The thing is that Pelican is most valuable as a viable fish habitat and sailing lake. Left to its own devices (i.e. with no reliable natural inflow) the lake would likely be neither. It makes no sense that the minor habitat of the inlet should dictate the management of the whole lake.</p>
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		<title>Election Season</title>
		<link>http://ditto.ca/weblog/2005/11/election-season/</link>
		<comments>http://ditto.ca/weblog/2005/11/election-season/#comments</comments>
		<pubDate>Tue, 29 Nov 2005 04:15:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=56</guid>
		<description><![CDATA[Recent polls have come in quite strongly against an election right now. And, I agree that as things currently stand Canada is likely to come out of this with another minority government. However, I also don&#8217;t see much evidence that an election on the Prime Minister&#8217;s timeline would have produced a majority government either. In [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Recent polls have come in quite strongly against an election right now. And, I agree that as things currently stand Canada is likely to come out of this with another minority government. However, I also don&#8217;t see much evidence that an election on the Prime Minister&#8217;s timeline would have produced a majority government either.</p>
<p>In the end I&#8217;m sort of glad the opposition decided to call out the government today. Ever since the Gomery Report and especially in the last weeks Ottawa has been in election mode. And, once that cat is out it doesn&#8217;t go back in the bag easily. So I don&#8217;t think the choice was between a holiday election campaign or one in the spring. The choice was between a shorter official election campaign now or electioneering from now until March or April.</p>
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		<title>Alternative Fuels Projects</title>
		<link>http://ditto.ca/weblog/2005/11/alternative-fuels-projects/</link>
		<comments>http://ditto.ca/weblog/2005/11/alternative-fuels-projects/#comments</comments>
		<pubDate>Fri, 11 Nov 2005 22:56:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[energy]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=55</guid>
		<description><![CDATA[There&#8217;s no doubt that alternative fuels projects are popular in Manitoba right now. First an expansion was announced for the Husky ethanol plant and now I read that there&#8217;s a planned biodiesel plant in Shoal Lake. Ethanol obviously has an established market along with guaranteed growth courtesy of the provincial regulations requiring its use, but [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>There&#8217;s no doubt that alternative fuels projects are popular in Manitoba right now. First an expansion was announced for the Husky ethanol plant and now I read that there&#8217;s a <a href="http://www.brandonsun.com/story.php?story_id=9711" title="Brandon Sun, 8 Nov 2005: Shoal Lake lands biodiesel plant">planned biodiesel plant</a> in Shoal Lake. Ethanol obviously has an established market along with guaranteed growth courtesy of the provincial regulations requiring its use, but I&#8217;ll be interested to see how biodiesel fits into that overall picture.</p>
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		<title>Don&#8217;t Ask Jeeves, Ask the Boring Website</title>
		<link>http://ditto.ca/weblog/2005/09/dont-ask-jeeves-ask-the-boring-website/</link>
		<comments>http://ditto.ca/weblog/2005/09/dont-ask-jeeves-ask-the-boring-website/#comments</comments>
		<pubDate>Thu, 22 Sep 2005 04:40:00 +0000</pubDate>
		<dc:creator><![CDATA[the proprietor]]></dc:creator>
				<category><![CDATA[Commentary Unbound]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://ditto.ca/weblog/?p=53</guid>
		<description><![CDATA[Why does branding attract so much taken-too-seriously foolishness? I just read that Ask Jeeves is firing their mascot. As soon as I saw the headline (before reading any of the article) I thought to myself, &#8220;that&#8217;s dumb&#8221;. Clicking through and reading the article only strengthed my opinion of the change. I&#8217;ve always thought that having [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Why does branding attract so much taken-too-seriously foolishness? I just read that Ask Jeeves is <a href="http://www.thestreet.com/_yahoo/tech/internet/10243688.html" title="TheStreet.com, 21 Sep 2005: Diller Sacks the Butler">firing their mascot</a>. As soon as I saw the headline (before reading any of the article) I thought to myself, &#8220;that&#8217;s dumb&#8221;.</p>
<p>Clicking through and reading the article only strengthed my opinion of the change. I&#8217;ve always thought that having Jeeves as the symbol of a search service was a cool idea. And, I&#8217;ve not yet found any reasons to think otherwise. Certainly, none of the reasons mentioned in the article made any sense to me. In fact, Ask Jeeves CEO Barry Diller was quoted as describing Ask Jeeves, sorry Ask.com, as &#8220;potentially the glue for almost all of our services&#8221; which sounds a lot like what an Internet butler would do. Putting that aside, it seems to me that the mindshare Ask Jeeves does have is strongly connected with that name (and therefore the famous character himself).</p>
<p>At the end of the article the following appears:</p>
<blockquote><p>Only last month, Ask Jeeves CEO Steve Berkowitz said at a conference in San Jose, Calif., that the butler was &#8220;safe for the moment,&#8221; CNet reported. At the time, Berkowitz noted that Jeeves was looking leaner than he had in some years.</p>
<p>But physical fitness aside, Diller said Wednesday that the butler has outlived his usefulness. &#8220;I don&#8217;t see many tears on the floor,&#8221; he joked.</p>
</blockquote>
<p>Would this be an appropriate time for me to raise my hand? There might not be tears on the floor, but I am sad to see the butler go. Farewell Jeeves.</p>
<p class="via">Link via <a href="http://tech.memeorandum.com/">tech.memeorandum</a>.</p>
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