Keystone Centre Naming Rights

It’s been a while coming, but the Keystone Centre board has finally made a decision on naming rights. They will be offering naming rights for the arena and the new ag centre.

This is a very positive development. The Keystone Centre is an expensive thing to operate and all additional revenue is a very good thing. And, I most definitely agree with not naming portions after individuals when doing so would leave money on the table. Regardless of what some folks may want to believe the Keystone Centre is already well down the corporate road. The Canad Inn is unavoidable evidence of that.

I’m not sure about the decision to not sell the overall facility naming rights. Clearly, there are major political difficulties of going down that road and not just with our present government. Any change to the Keystone Center is bound to sit poorly with a portion of the local population. On the positive side, I can see how focusing on several subsidiary elements (at lower individual cost) might attract more local corporate interest.

In any case, I’m just glad to see that the board has decided to try making the facility more self-sufficient. It isn’t likely to ever be entirely so, but every little bit helps.

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