The folks at InterTAN, Inc. have come up with the new name for all their Radio Shack stores: The Source by Circuit City. The logo is undeniably ugly and the name is humdrum. Radio Shack was always such a fun name for a gadget store, “The Source” sounds like they’re trying too hard to be cool. But, other than the logo, I think they could have done worse.
The thing that really got me was the transition, or lack of one. RadioShack.ca has been replaced by a media release without a link to the new site. The address is actually written in the release, but it isn’t linked. For that matter, it appears that no one’s managed to find time to add a link to the InterTAN website either. What’s up with that?
The Source by Circuit City
The folks at InterTAN, Inc. have come up with the new name for all their Radio Shack stores: The Source by Circuit City. The logo is undeniably ugly and the name is humdrum. Radio Shack was always such a fun name for a gadget store, “The Source” sounds like they’re trying too hard to be cool. But, other than the logo, I think they could have done worse.
The thing that really got me was the transition, or lack of one. RadioShack.ca has been replaced by a media release without a link to the new site. The address is actually written in the release, but it isn’t linked. For that matter, it appears that no one’s managed to find time to add a link to the InterTAN website either. What’s up with that?
This entry was written by the proprietor, posted on 30 April 2005 at 1:15 pm.
Filed under Commentary Unbound and tagged branding.
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